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The competition is healthy in blogging: Jeremy Cabral



From 2008 when the blogging culture was not that popular to now in 2020, a lot has changed in Jeremy Cabral’s life. In an interview with QNA, Jeremy talks about his journey, the challenges he faced, plans for 2020 and much more.

How did the idea of come?

Jeremy Cabral: I started blogging back in 2008 when the concept hadn’t even taken off as you see it today. I used to then handle international marketing and PR for IMG Fashion in India. We used to host international buyers and media delegates from across the globe to attend the Lakme Fashion Week in Mumbai.

My role was to research fashion trends and designers. This is when I came across websites like, WGSN and Women’s Wear Daily, I really felt the need to start something similar in India as I noticed a lacuna in this space. Even big publications in India like Vogue, Elle and Harpers weren’t as active online. I identified this as a great opportunity and decided to venture into this business. It’s been a rollercoaster ride since then, and I’m enjoying the journey.

The time you started blogging, there was no such competition. But it is increasing over time? What are your concerns regarding the same?

Jeremy Cabral: In retrospect, I feel I was lucky to dive into this pool much earlier–blogging was in its nascent stage. The head start helped me stay grounded and taught me to overcome obstacles with a smile because I must tell you the struggle is real. The thing about this industry is that the competition is healthy and we bloggers put up a great united front.

To put things into perspective, in 2011 we were the first agency to host blogger meets and to date, we have hosted more than 400 bloggers meets across the country. I believe blogger meets are a great way to network and connect with brands. I still admin two blogger groups on WhatsApp, which I had started in 2011 and 2012, respectively.

What changes have you witnessed in almost a decade of blogging?

Jeremy Cabral: Sadly, everyone thinks they are a blogger these days. I mean no disregard, but the emphasis on quantity of Followers over the quality of Content is damaging for the ones who are in the game for the long haul.

When we connect with clients who have had a bad taste with influencer marketing, we analyse their campaign and point out the reasons why their campaign didn’t do well. We share with them some key insights on how to separate the chaff from the grains. If they like our work, we get into the business.

How did blogging help you in your career?

Jeremy Cabral: It has completely changed my life.

What are your plans for 2020? What all will you be venturing into?

Jeremy Cabral: There is a big venture I am working on, you’ll have to just wait and watch.

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