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Optimised and well-researched content is important: Sayeri Bhattacharya



Having worked as a PR and currently indulged in digital marketing was how blogging happened to Sayeri. Let us see how she started blogging, what inspired her, what is here content strategy like, and a lot more:

Describe how did you first get into influence blogging?

Sayeri: I am a digital marketing strategist by profession and have also worked as a PR. Having an interest in writing, I had a blog but I was not regular in putting out content there. But later in 2015, I was working for a client and that is when I got in touch with many influencers. That was when I was inspired by their work, passion, and I started blogging on my own.

What is your inspiration behind running your blog?

Sayeri: As I said, all the influencers are my inspiration.

What is your content frequency? And how important is to create regular content?

Sayeri: I generally try to create 5 to 6 contents monthly for my blog. As we know content is king, so optimised and well-researched content is my focus.

Do you collaboration with brands/products for promotional activities?

Sayeri: Yes. I have got a chance to work with many famous brands. And, I hope that in the future, my content will help me to get more such opportunities.

A lot of people think that influencer blogging is an easy way to make money online. Do you have some tips for those people who are interested in making money from the blog?

Sayeri: Well, when I started there was no such intention. It was my passion and my love for writing. I would really want to pen down all my stories in the form of a digital diary and so the name is SAYERI DIARY. But if you have a plan to earn money from your blog then you have to take care of many things. It’s not at all an easy task. The content should be well optimised, so that it comes on the top in SERP (search engine result page). It will help to get more clicks and traffic as well. Then you have to register with AdSense to generate money.

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