Influencers
It’s going to be bigger and better: Mrunal Panchal on her Instagram content this year

From just endorsing the brands to finally becoming a social media influencer, Mrunal Panchal shares her journey with us at QNA. Also, Mrunal talks about how her family reacted to this decision, challenges, her idol, and much more.
At what point did you realise that you want to become a social influencer?
Mrunal Panchal: So initially not knowing a lot about this industry, I endorsed a lot of first copy brands. While doing that I realised how wide the digital scope is. Steadily, I understood how much the good social content is valued and considering its worth I gave it a shot. It worked well too…
How was your family’s reaction to this decision? What kind of challenges did you face in the initial time?
Mrunal Panchal: I was pursuing my medical back then, initially they were a little taken back. But after seeing how much love and appreciation I am getting, they were fully supportive. My sister has been the biggest support though! We were in Pune away from our family, studying there. She kept motivating me and helped me in all possible ways.
Is there any celebrity or influencer who is your idol? From where do you draw inspiration?
Mrunal Panchal: My friends are my biggest influencer motivations. Be it Aashna, Ashi, Manav, Anirrudh and the entire Dam Fam for that matter. They inspire me, looking at how consistent everyone is, it drives me too. The zeal in all of us combined is an inspiring force.
Do you believe in collaborations? What is your criteria to collaborate with brands and other Instagrammers?
Mrunal Panchal: I don’t call it collaborations, it’s a relationship between a brand and an Influencer. Whichever brand that matches with my vibe, I collaborate with them. I find the commonness between us.
What’s new on your Instagram this year?
Mrunal Panchal: Ah! A lot of makeup, travel, tips and fun content coming way. All I can say is that it’s going to be bigger and better.
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